The full story of The Bahamas is impossible to convey in a 30 second ad. A country of 16 primary islands, whose public image had for years been largely overshadowed by mega-resorts. A five year content strategy has highlighted individual stories in most of the islands, one “micro story” at a time. Now, for the first time, the Lifetime campaign leads with the diversity and the breadth of experiences that make up The Bahamas.