Copywriting Work

I began my career as a social media copywriter—a role that challenged me to write in multiple brand voices on a daily basis. Since then, my voice-driven creative writing has repeatedly produced compelling advertising content. I lead a talented team of copywriters, providing one-on-one direction, leading collaborative group exercises, and creating hands-on workshops.

St. Kitts Tourism Authority; Brand Voice Development

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The Bahamas Ministry of Tourism; Brand Voice Development

I led the effort to fine-tune and refine the voice of The Bahamas brand. Our aim was to add clarity and specificity. Years of working for and traveling to The Bahamas allowed us to bring authenticity and personality to the brand voice.

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Bahamas Out Islands Promotion Board; Creative Copywriting

Developed custom creative headlines for each of the Bahamas Out Islands’ primary business verticals: leisure travel, fishing, diving, boating, romance, private aviation, and domestic travel.

Zips Car Wash; Brand Voice Development

Leading a team of copywriters and working alongside a Creative Director, we development new brand guidelines for national brand, Zips Car Wash. The comprehensive brand document defined Brand Identity, Values, and Voice, complete with a social media campaign.